Sant’Agata Bolognese, Italy, is well-known for you-know-what. For the uninitiated though, it’s the place where Automobili Lamborghini has its HQ set-up. Talking about the luxury automobile manufacturer, 2020 was a rollercoaster year for them; for reasons best known to everyone.
Lamborghini was one of the initial major carmakers which suspended production owing to the pandemic. Despite a mammoth 70-day plant shutdown in the spring, the Italian manufacturer still managed to record a decent, correction, great sales figure. The overall sales saw only a 9% decrease when compared with 2019.
With 7,430 raging-bulls delivered last year, astonishingly, Lamborghini enjoyed the best second-half of a respective year for deliveries to the customers in its nearly 58 years’ history. However, unlike Porsche, which had a lot of models to thank for, Lamborghini only has one – the one-car-army, Urus!
The Urus, in Lamborghini’s words, “is the first Super Sport Utility Vehicle in the world to merge the soul of a super sports car with the functionality of an SUV.” Powering the SSUV is a 4.0L twin-turbo V8 producing 641hp. It was then, unarguably, the most popular vehicle donning the Lamborghini badge last year, with 4,391 units being sold.
The horrendously-quick Huracan’s sales increased by a mere 3%, resulting in 2,193 units being bought, while the Aventador was delivered 846 times worldwide.
The US market was Lamborghini’s biggest money-maker as a total of 2,224 cars were sold in that region, followed by Germany (607 vehicles), mainland China, Hong Kong & Macau counted for a combined 604 vehicles sold, Japan (600), the UK (517) and the place-called-home Italy (347).
“The 2020 results are a clear demonstration of the excellent work that, despite the difficulties of a year of global challenges, was carried out by the entire Lamborghini team with enormous dedication and a spirit of resilience,” said Stephan Winkelmann, President, and CEO, Lamborghini.
He added, “It is a great honor for me to again be part of our future: the sense of community felt so strongly during the past year, along with the values of social responsibility and the drive toward innovation that has always distinguished Lamborghini, will be the basis for confronting a challenging 2021, to consolidate the product range, seeking new business prospects, and further strengthening the brand.”
2020 kept the Italian carmaker on its toes as, apart from ensuring maximum safety and precision for its workers and cars, it also launched a total of six new models – the Huracan EVO RWD Coupe & Spyder, Sian Roadster, Essenza SCV12, Huracon STO, and the SC20.
As far as this year is concerned, the latest news is that 2021 is looking bright for Lamborghini as more than half of this year’s planned production has already been allocated. It seems like the cars are getting sold faster than a person pronouncing “Automobili Lamborghini”!