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Tata launches the Altroz with very aggressive pricing – starts at Rs. 5.3 lakhs

Tata has officially launched the Altroz hatchback in India. The car has always been able to create quite a buzz around itself ever since it was unveiled as a concept in 2018. But, as soon as we saw the production version, we have been in awe of what Tata has brought for the Indian customers. The car will take on the Maruti Baleno and the Hyundai i20, the two highest selling hatchbacks of the segment.

The Tata Altroz is available with 2 engine options for now. A 1.2 liter Revotron petrol 3-cylinder unit delivers 86 PS power and 113 Nm torque. The diesel unit is a 1.5 liter Revotorq 4-cylinder motor delivering 90 PS of power and 200 Nm. Both are mated to a 5 speed MT for now. Yes, this affects a lot of the consumers because well, the demand for automatics is at an all time high. What is more questionable is that Tata has an amazing Hypr-Drive automatic transmission so we don’t really understand the point of missing it.

Anyway, the car is packed with features and Tata has played its game of pricing it amazingly well. The Value-for-money feature of Tata is a USP they are making better and better. Here, take a look at the pricing:

More so, Tata has given all the variants, a list of optional packs if you want to add features like a Music system, Touchscreen infotainment, connected features, blacked out roof, etc. Plus, there is no restriction on what variant you choose, all of them are available with each engine option. Are you listening Hyundai?

The Altroz’ combustion engine avatar has wowed us all and CarThrust has information that Tata may even unveil the Altroz EV in the upcoming Delhi Auto Expo 2020. In fact, we have also learned that the Altroz will also be launched in a JTP variant with the Nexon’s engine and it will be tuned for power figures of around 140 HP. Exciting times ahead indeed! It seems like Tata will be launching another trend like they did with safety, the enthusiast trend. And boy, we all have been waiting for the Indian market to have the “hot hatch” segment race up to the top. Pun intended!

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Prakhar K.

Editor-in-chief and 4-wheel fanatic

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