MG (Morris Garages) Motor India has today launched the much-awaited ZS EV, India’s first pure electric internet SUV, at an inaugural price starting at INR 19.88 lakh (ex-showroom, New Delhi), for customers who have booked the car before midnight on 17th January 2020. The ZS EV Excite is now available for INR 20.88 lakh while ZS EV Exclusive is available for INR 23.58 lakh.
MG has also introduced the MG eShield, which provides privately-registered customers with a free-of-charge 5-year manufacturer warranty for unlimited kilometers on the car and 8 years/150k km warranty on the battery. It also offers round-the-clock roadside assistance (RSA) for a period of 5 years for privately-registered cars, along with 5 labor-free services. The ZS EV comes at a running cost of under INR 1 per km (calculated up to 100,000 kilometers with preventive maintenance including parts, consumables, labor and taxes and as on date electricity rates in Delhi-NCR). It also comes with maintenance packages starting at INR 7,700 for 3 years.
Speaking on the price announcement, Rajeev Chaba, President and MD – MG Motor India, said, “The ZS EV is a globally-successful product that operates at the intersection of an EV’s sustainability, an SUV’s practicality, and a sports car’s performance. It comes with best-in-class features and tech capabilities at a compelling price point. We are confident that this unprecedented value proposition will incentivise more consumers across India to go electric. We will continue to strengthen the Indian EV landscape, as we offer the best of EV technology and act as the catalyst for the country’s nascent EV market by providing a complete, end-to-end ecosystem.”
The carmaker has secured an overwhelming response for the new-age electric SUV, receiving over 2,800 bookings in 27 days. The number of bookings received for the ZS EV outpaces the total number of EV cars sold in India in 2019. MG Motor India will begin ZS EV deliveries on January 27 across 5 cities – Delhi/NCR, Ahmedabad, Mumbai, Bangalore, and Hyderabad.
Not only this, the company says that the ZS EV starts a new era for the MG brand globally. It received more than 2,000 orders within weeks of launch in the UK & Thailand respectively. The ZS EV has achieved a Five Star Euro NCAP rating. Interestingly, Tata Motors are also about to launch the Nexon EV which, being a Tata product, would be a very aggressively priced car. Moreover, it comes with decent range, is feature packed and has a 5 star Global NCAP rating. The fight in the electric SUV segment is already on and we are excited to see this unfold!