While businesses all over the globe are struggling amidst the corona pandemic and its repercussions, some car manufacturers have actually seen a growth in their sales. Rolls Royce, the British luxury carmaker has registered one of the best quarter sales in its past 116 years, setting a new record in the Q1. Doesn’t seem like much of an economic slow-down when the most luxurious and expensive production cars have enjoyed such dramatic increase in sales.
The luxury car company owned by BMW delivered 1,380 cars in the first quarter. This is 62% more compared to the same time period in 2020 when the world was getting into a lockdown impacting sales and manufacturing. Rolls-Royce’s newly achieved success can be credited to the strong demand for the Cullinan. As the world shifts to the practical yet boring SUV segment, RR wants a piece of this pie with the even more boring looking Cullinan. The Cullinan comes with an expensive tag of $335,000 but typically sells for over $400,000 due to customers’ customization demands. The new Rolls Royce Ghost priced around $332,000 has also been in high demand due to an optional LED-lit interior roof to simulate a starry sky.
Apart from the British legendary carmaker other high-end car companies, like Bentley and Lamborghini, have also seen strong sales recently (Seems like the coronavirus has taught some people to live their days to the fullest).
“Rolls-Royce Motor Cars made a strong start to 2021, reflected today in our first-quarter sales figures, which are the highest in our 116-year history. With robust order books across our product range, particularly for the new Ghost and Cullinan, sales growth in key markets, and bespoke commissions running at record levels, our business is in excellent shape. We have every reason to be optimistic for the remainder of 2021.” said Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars.