Mercedes-Benz, the premium car maker, has recently strengthened its presence in India by expanding its service network in Mumbai. Auto Hangar gets Western India’s first-ever ‘MAR 2020’ service outlet based on Mercedes-Benz’s signature retail presentation. Located in Vile Parle, the new workshop also marks the 25th Jubilee of Auto Hangar in India. This is Auto Hangar’s 5th workshop in Mumbai; Mercedes-Benz is now present in 47 cities across India with a strong network of over 126 touch points.
‘MAR 2020’ combines digital and physical elements, to provide customers a truly luxury ownership experience. This expansion reinforces Mercedes-Benz’s increasing focus to offer a world-class infrastructure for service requirements of customers in Mumbai. This is the first ever ‘MAR 2020’ workshop in the Western Region. With this, a total of 4 ‘MAR 2020’ outlets are operational, which boast of the latest design language from Mercedes-Benz.
Premium Express Prime 2.0: The Auto Hangar’s facility comes with Mercedes-Benz’s PEP service. With this, customers can have their cars serviced under 3 hours.
The Three-Pointed Star’s popular retail format is based on four pillars, which include Design, Architecture, Customer oriented processes, and Digital enhancements, providing the customer an immersive luxury brand experience. Martin Schwenk, Managing Director & CEO, Mercedes-Benz India, Shekhar Bhide, Vice President, Customer Services & Corporate Affairs, Mercedes-Benz India and Mohan Mariwala, Managing Director, Auto Hangar inaugurated the ‘MAR 2020’ workshop in Vile Parle, Mumbai.
Inaugurating the world-class service center, Martin Schwenk, Managing Director and CEO, Mercedes-Benz India commented, “With the inauguration of this new Auto Hangar ‘MAR 2020’ service center, we firmly underline our promise of offering a distinct service differentiation to our valued customers. Mercedes-Benz is determined to provide customers with the best of infrastructure, people and innovation, and the Auto Hangar ‘MAR 2020’ service facility is a benchmark for a luxury service center. The workshop is strategically located in the prime location of Vile Parle and boasts of industry-first initiatives such as Premier Express Prime.”
Martin Schwenk further added, “Mumbai remains one of our largest market and ‘Auto Hangar’ have been our long-term partner and an integral part of the brand’s success story in this market.
The new workshop will enhance customer experience through a combination of spatial design, innovative advisory processes and introduction of digitalization in advice, sales and service. With the support of Auto Hangar team, we are committed to provide our customers with the best service experience which complements the world-class products and technology we offer them. On the occasion of 25 years of our partnership, I would like to express my thanks to Mohan Mariwala and the entire Auto Hangar team for their continuous support.”
Built with an investment of INR 4.8 crores, the facility is spread across 11,000 sq. ft. with 10 bays. It has the capacity to service over 3600 cars per year.
Mercedes-Benz also introduced its popular Premier Express Prime 2.0 (PEP 2.0) service programme with the inauguration of the new service facility at Auto Hangar. With PEP 2.0, customers can have their cars serviced under 3 hours . If the service is not completed in the stipulated time, then the franchise partner will offer the service complimentary.
Services covered under Premier Express Prime are:
• Service A type – Oil and oil filter check and replacement, Brake Fluid replacement, Dust Filter Replacement, Wheel rotation, Coolant Antifreeze mixture ratio check, Washing, Interior & Exterior Cleaning
• Service B type – Oil and oil filter check and replacement, Brake Fluid replacement, Dust Filter Replacement, Wheel rotation, Coolant Antifreeze mixture ratio check, Washing, Interior & Exterior Cleaning, Fuel Filter check, Air Filter replacement
• Diesel Fuel filter | Brake discs and Brake pads | Wheel Balancing
This entire customer service journey has been made completely digital by incorporating Mercedes DSD Nxt, its comprehensive digital platform.