VW India have teased the T-Roc SUV for India. The car will compete against the likes of the Kia Seltos, Tata Harrier and Hyundai Creta.
The VW T-Roc sits below the Tiguan in the VW lineup and will be VW’s first offering in this segment. The car is expected to feature the new design language with multi-touch displays in the interior. The LED headlights visible in the teaser are under the same design language as the rest of their global models. This car is essentially VW’s version of the Audi Q2 SUV.
In fact, Volkswagen will also be presenting the new brand logo and design at the Auto Expo 2020. The premier of the logo and design took place in Frankfurt at the IAA 2019 which was hosted during the month of September in 2019.
The logo was first unveiled at the company’s headquarters in Wolfsburg. Following that the change was implemented in other locations of Europe which was followed by China in October 2019. The company plans to implement the change steadily throughout all locations globally from the beginning of 2020. Volkswagen’s re-branding will go down in history as possibly one of the largest operations within the automobile industry. Overall, 171 markets and over 10,000 facilities of service partners and dealers will be a part of this re-branding. This means there will be more than 70,000 individual-basis logo replacement.
The largest car manufacturer of Europe is ready to re-brand itself in the Indian market. The very fact that they have selected Auto Expo 2020 as their platform to initiate this change shows how well the re-branding strategy has been created. The motto for the fresh, powerful, positive, modern, and attractive design is “New Volkswagen”. The objective is to create a 360-degree customer experience that is contemporary and fascinating across all platforms. The visual language projected by the new logo and design will be completely different than the one that was being expressed to date.
The new logo has been reduced to the essential elements. This is truly keeping up with the upcoming trend of minimalist designs which is reflected on their cars as well. The logo will be two-dimensional and flat in terms of look. It is the brand’s expectation that the new logo will be much more flexible, clearer, and simpler than the one before. This new minimalist approach will apply to new brand signals such as typography, colors, pictographs, and layouts as well. Additionally, the sound of the logo will now have a female voice which replaces the former claim of the brand.
The new brand logo is the result of the strategy “Transform 2025+” which was adopted by Volkswagen in the Fall of 2015. Now, the brand is preparing for the 2nd phase of Transform 2025+ and rolling out the digital and e-mobility strategies. Another inclusion is the realignment of strategies used for customer communications.
The brand is transforming itself from being a pure care maker to a brand which walks an extra mile for the customer. To support this purpose, the structure used for sales will be redeveloped as well by partnering with the dealers. Volkswagen intends to ensure they create a communication channel which has the human touch to it and is not just a world of perfect advertisement. After their diesel emissions scandal, VW has been on a mission to bring it’s reputation back to the “People’s car” era and this move takes them further to that direction.
The Director of Volkswagen Passenger Cars Segment (India), Mr. Steffen Knapp, said “The new brand design marks the start of a new era for Volkswagen. Globally, the brand has committed itself towards being carbon neutral by 2050. Over the last four years, Volkswagen brand has taken and implemented bold decisions in almost all areas of its activities. This comprehensive rebranding is the logical consequence of our brand’s strategic reorientation. Now is the right time to make the new attitude of our brand, visible to the outside world”.
